About Us

Reed Schimmelfing, founder of New Light Solutions, earned a Bachelor of Arts in Psychology from the State University of New York at Oneonta in 1977 and a Master of Social Work (MSW) degree in 1979 from Wilfrid Laurier University in Waterloo, Ontario. He has worked in a wide variety of mental health settings in his career, most recently in private practice in Northampton, Massachusetts. His work has included facility based work including hospital emergency department psychiatric triage, nursing home and hospital based consultation, and inpatient psychiatric services as well as community based settings such as schools, child and family counseling programs, psychiatric crisis intervention, hospital out-patient counseling programs, consultation to primary care practices and other settings.

Bright Light Therapy work evolved for Reed from his numerous unsuccessful attempts to encourage individuals suffering from Seasonal Affective Disorder (SAD) to obtain a light for their use from the typical sources; mail order, phone order, and more recently online. His initial intent to obtain a few lights for his and his colleagues' clients with SAD grew dramatically as he became aware of the extensive research identifying Bright Light Therapy as an effective tool for numerous common conditions.

While recognizing that medications have a place as a treatment tool for many of these conditions for some individuals, he works to increase awareness of LT as another viable tool that, in many situations, would be preferable to medication use due to side effects, potential drug interactions and long term cost. For some people, the best approach is to use a combination of medication and Light Therapy.

New Light Solutions and NewLightSolutions.com is a personal service aimed solely at helping individuals assess whether Bright Light Therapy could be helpful for them and, if so, assist them to obtain that help. Whenever practical, a face-to-face meeting is the preferred way to introduce a light and begin that assessment. Close monitoring of progress and on-going guidance and support are an integral part of all of our services.

Our educational component has led Reed to make presentations in various settings to both potential users of LT as well as people who might be in a position to recommend LT to those they are working with. Reed is very interested in this part of our mission and will personally follow up with any suggestions brought to our attention.

We are also committed to expanding our service geographically. We are actively interested in developing relationships with entities in our region (New England/eastern New York) who would be interested in hosting our service to help us in this process. However, if you live outside of our region, contact us and we'll see where this can go.